Taste The Rainbow With This New Line of Multi-Colored Shoelaces


In Gentlemen Prefer Blondes, Marilyn Monroe famously declares, “I just love finding new places to wear diamonds!” And that is exactly the way we feel about color. Meet Benjo’s Boot & Shoelaces, a new company that wants to add a little spring in your step. Founder Ben Hertz started the company after he was caught in Rome with a broken shoelace. At a local cobbler, he was presented with three choices: black, brown or red.  You can probably guess which one he went for.
Stoked on his new style, Hertz decided to share his discovery from The Continent back in the States-evidently, olive oil or a glow-in-the-dark Pope just wouldn’t suffice-and Benjo’s was born. We love the full spectrum of highly saturated laces; but now we’ve got a new problem: which color to choose?

We couldn’t help ourselves and took our new laces for a walk in the park