Press

Stuff We Like: Benjo's Boot and Shoe Lacing

Stuff We Like: Benjo's Boot and Shoe Lacing

  It’s pretty tough to stand out as an American in a sartorial city like Rome, but that’s precisely what happened when Ben Hertz took a trip to Europe last spring. Hertz, or "Benjo" as his friends call him, had brought along a pair of old bucks and, on the first day, his wad-cotton lace broke. He ducked into a little door by the Spanish Steps, quickly discovered that Roman shoe stores carry exclusively black, brown and red laces and, always trying to find an accessible way to create a sense of individualism with his style, Benjo figured, "when in...

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Intel: Benjo's Lacing

Intel: Benjo's Lacing

The GQ Eye blog introduces us to Ben Hertz, the man behind Benjo's Boot and Shoe Lacing. Hertz started making the colorful waxed shoe laces after discovering some in Italy last spring. He couldn't find any here in the States, so he took matters into his own hands. They chat about the importance of sporting a little color, golf style and the importance of the web in the menswear game these days. That last one definitely comes in handy when your home base is in Minneapolis. " With today's massive communication crush, it's easy to find cool stuff ... Guys...

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Cool Hunting: Jasmine Takanikos + Benjo's

Cool Hunting: Jasmine Takanikos + Benjo's

Vibrant two-tone shoelaces recall stunning sunrises and sunsets for a dynamic pop of color this summer Jasmine Takanikos lives a life guided by color. The NYC-based color and branding consultant is known among the creative community for her flawless ability to pair pigments, both in her personal style and for companies like Lululemon, New Balance and now, the Minneapolis-based accessories label Benjo's. Founder Ben Hertz recently teamed up with Takanikos to add even more dynamic hues to the company's already-brilliant range of colorful shoelaces and penny loafer pennies. Takanikos says she was initially inspired by Eric Cahan's photographs of sunsets...

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