Unique accessories for inimitable people — Benjo’s was founded in 2011 by Minneapolis real estate developer Ben Hertz.
Benjo’s lends an accessible, premium means of expressing distinct style. Benjo's was born out of necessity rather than a desire to enter the fashion industry. In Rome, Ben's shoelace broke and he stumbled upon a pair of red laces, strapped them in and hit the streets.
Everywhere he went, people asked where he got his “shoes”. When it came time to replace that pair, Ben found it impossible to find red laces anywhere. Undeterred, he found someone to help make them and Benjo’s was born. Like a lot of today’s customers, Ben appreciates a great wardrobe, but knows it's tricky when working in a conservative industry to add the necessary individuality to the day’s look.